Last updated: August 17, 2025

​
Changelog

Stay up to date with the latest changes and improvements to Detrics.

​
[August 2025]

​
✨ Features

  • New: Query Templates for multiple platforms:
    • 20 Google Analytics 4 query templates
    • 15 TikTok Ads query templates
    • 10 Instagram Insights query templates
    • 5 Google Search Console templates
  • New: Instagram image fields for enhanced media analytics
  • New: Shopify Line Item Variant Quantity field
  • Improved: Meta Ads & Instagram API updated to v23.0 for compatibility
  • Improved: Looker Studio connectors with integrated Quickstart flow

​
[July 2025]

​
✨ Features

  • New: Query Templates feature enabled for all public users
  • New: 10 Tiendanube templates added.+ 20 additional fields
  • New: 10 Shopify Query Templates added
  • New: 10 Google Ads Query Templates
  • New: 10 Meta Ads Query Templates
  • Improved: Sheets are now linked by ID instead of Sheet Name. If you change sheet names, it won’t affect your scheduled queries’ links
  • Improved: Extended timeframes for Tiendanube, TikTok, and Shopify. We now support daily, weekly, and monthly time aggregations
  • Improved: Tiendanube and Shopify installation flows with integrated personalized onboarding

​
[June 2025]

​
✨ Features

  • New: Enhanced field totals across platforms:
    • Pinterest: +107 fields
    • LinkedIn: +125 fields
    • X Ads: +73 fields
    • Bing Ads: +106 fields
  • New: UI modifications including Home section with “Start from Template” button, “Start from Scratch” and “See Queries”. Also added Import/Export query buttons to the current spreadsheet for better visibility (previously only in the sidebar)
  • New: Shopify fields added and existing fields reorganized
  • Improved: Queries with multiple accounts that fail for specific accounts due to missing permissions will now show warnings indicating which account failed instead of failing altogether

​
[May 2025]

​
✨ Features

  • New: Trial system for Looker Studio
  • New: Usage system for Google Sheets
  • New: Default sorting and sorting configuration feature. Queries now sort by most recent date by default, and users can choose their own sorting configuration

​
🛠️ Infrastructure

  • Improved: Infrastructure enhancements to reduce query timeouts and outdated errors

​
🛠️ Performance

  • Improved: Database optimizations and historical data cleanup to increase app velocity

​
[April 2025]

​
✨ Features

  • New: Shopify enhanced fields including order currency, pricing, and financial data
  • Improved: Query error handling with account-specific warnings for better troubleshooting

​
[March 2025]

​
✨ Features

  • New: Advanced filtering capabilities with regex support
  • Improved: Mobile UI optimizations for better responsiveness
  • Improved: Attribution window customization for Meta Ads campaigns

​
[February 2025]

​
✨ Features

  • New: Tiendanube integration for Latin American e-commerce analytics
  • Improved: Onboarding flow with interactive modal guides

​
[January 2025]

​
✨ Features

  • New: Stripe integration for payment processing analytics
  • Improved: Query scheduling with enhanced daily triggers
  • Improved: Performance optimizations reducing query execution time by 40%

​
[Q4 2024]

​
✨ Features

  • New: Shopify integration with comprehensive e-commerce analytics
  • New: WooCommerce integration for WordPress stores
  • New: Collaboration features for team query sharing
  • Improved: Import/Export functionality allowing 10x faster dashboard replication

​
[Q3 2024]

​
✨ Features

  • New: Looker Studio connector for advanced data visualization
  • New: Query duplication feature for rapid dashboard scaling
  • Improved: Bulk refresh capabilities for multiple queries

​
[Q2 2024]

​
✨ Features

  • New: Template Creation Flow for custom dashboard templates
  • New: Template Gallery with pre-built solutions for common use cases
  • New: Automatic pause triggers for cost control
  • Improved: Column ordering and customization options

​
[Q1 2024]

​
✨ Features

  • New: Advanced filtering system with boolean operators
  • Improved: Performance boost with 50% faster data loading
  • Improved: Error recovery and graceful handling of API limits

​
[December 2023]

​
✨ Features

  • New: TikTok Ads enhanced with budget and scheduling dimensions
  • New: Instagram Insights breakdowns for detailed performance analysis
  • Improved: Facebook Ads dynamic fields for flexible reporting

​
[November 2023]

​
✨ Features

  • New: DV360 integration for programmatic advertising
  • New: Campaign Manager 360 integration
  • Improved: Query optimization reducing API calls by 30%

​
[October 2023]

​
✨ Features

  • New: Pinterest Ads integration with full metrics suite
  • New: Bing Ads integration for Microsoft advertising
  • New: Query duplication for efficient dashboard creation
  • New: X (Twitter) Ads integration

​
[September 2023 - Launch]

​
🚀 Initial Release

Detrics launches with Google Sheets Add-on, providing automated data synchronization from major advertising platforms to spreadsheets.

​
✨ Launch Features

  • Google Sheets Add-on with intuitive UI for query creation
  • Google Analytics 4 integration for web analytics
  • Universal Analytics integration (legacy support)
  • Google Ads integration with campaign, ad group, and keyword data
  • Facebook Ads integration including Instagram advertising data
  • LinkedIn Ads integration for B2B advertising analytics
  • TikTok Ads integration for social commerce campaigns
  • Google Search Console integration for SEO insights
  • Instagram Insights integration for organic social metrics
  • Import/Export functionality for query templates and configurations
  • Automated scheduling with hourly, daily, and weekly options
  • Real-time data synchronization with platform APIs
  • Custom date ranges and flexible time aggregations
  • Multi-account support for agencies and enterprises

​
Questions or Feedback?

Have questions about these updates? Contact our support team or visit our documentation.