Last updated: September 1, 2025
75 dimensions
711 metrics
This reference covers all available dimensions and metrics for TikTok Ads data through Detrics. Use this guide to understand what data you can extract and how to structure your queries.
Supported destinations:
Google Sheets
Looker Studio

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Dimensions

Dimensions are the attributes you can use to segment and group your TikTok Ads data.

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Most Used

Advertiser ID
Advertiser Account Unique Identifier.

Field Name: advertiser_id
Type: dimension
Advertiser Name
Advertiser Account Unique Identifier.

Field Name: advertiser_name
Type: dimension
Currency
Advertiser’s Currency Code.

Field Name: currency
Type: dimension
Campaign ID
Campaign Unique Identifier

Field Name: campaign_id
Type: dimension
Campaign Name
Campaign Name

Field Name: campaign_name
Type: dimension
Ad group ID
Ad Group Unique Identifier

Field Name: adgroup_id
Type: dimension
Ad group Name
Ad Group Name

Field Name: adgroup_name
Type: dimension
Ad ID
Ad Unique Identifier

Field Name: ad_id
Type: dimension
Ad Name
Ad Name

Field Name: ad_name
Type: dimension

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Campaign

Campaign Budget Mode


Field Name: campaign_budget_mode
Type: dimension
Campaign Objective Type


Field Name: campaign_objective_type
Type: dimension
Campaign Budget


Field Name: campaign_budget
Type: dimension
Campaign Objective


Field Name: campaign_objective
Type: dimension
Campaign Create Time


Field Name: campaign_create_time
Type: dimension
Campaign Modify Time


Field Name: campaign_modify_time
Type: dimension
Campaign Type


Field Name: campaign_type
Type: dimension
Campaign Operation Status


Field Name: campaign_operation_status
Type: dimension
Campaign is New Structure


Field Name: campaign_is_new_structure
Type: dimension

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Audience

Country Code
Group Metrics by Country

Field Name: country_code
Type: dimension
Gender
Group Metrics by Gender

Field Name: gender
Type: dimension
Age
Group Metrics by Age

Field Name: age
Type: dimension
Audience network
Group Metrics by Audience Network

Field Name: ac
Type: dimension

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Ad Group

Ad Group Schedule Start Time


Field Name: adgroup_schedule_start_time
Type: dimension
Ad Group Schedule End Time


Field Name: adgroup_schedule_end_time
Type: dimension
Ad Group Scheduled Budget


Field Name: adgroup_scheduled_budget
Type: dimension
Ad Group Secondary Status


Field Name: adgroup_secondary_status
Type: dimension
Ad Group Placements


Field Name: adgroup_placements
Type: dimension
Ad Group Bid Type


Field Name: adgroup_bid_type
Type: dimension
Ad Group Schedule Type


Field Name: adgroup_schedule_type
Type: dimension
Ad Group Create Time


Field Name: adgroup_create_time
Type: dimension
Ad Group Is Smart Performance Campaign


Field Name: adgroup_is_smart_performance_campaign
Type: dimension
Ad Group Budget


Field Name: adgroup_budget
Type: dimension
Ad Group Operation Status


Field Name: adgroup_operation_status
Type: dimension
Ad Group Optimization Event


Field Name: adgroup_optimization_event
Type: dimension
Ad Group Bid Display Mode


Field Name: adgroup_bid_display_mode
Type: dimension
Ad Group Optimization Goal


Field Name: adgroup_optimization_goal
Type: dimension
Ad Group Billing Event


Field Name: adgroup_billing_event
Type: dimension
Ad Group Budget Mode


Field Name: adgroup_budget_mode
Type: dimension
Ad Group Promotion Type


Field Name: adgroup_promotion_type
Type: dimension
Ad Group Modify Time


Field Name: adgroup_modify_time
Type: dimension
Ad Call To Action


Field Name: ad_call_to_action
Type: dimension
Ad Landing Page Url


Field Name: ad_landing_page_url
Type: dimension
Ad Identity Type


Field Name: ad_identity_type
Type: dimension
Ad App Name


Field Name: ad_app_name
Type: dimension
Ad Modify Time


Field Name: ad_modify_time
Type: dimension
Ad Promotional Music Disabled


Field Name: ad_promotional_music_disabled
Type: dimension
Ad Viewability Vast Url


Field Name: ad_viewability_vast_url
Type: dimension
Ad Format


Field Name: ad_ad_format
Type: dimension
Ad Brand Safety Vast Url


Field Name: ad_brand_safety_vast_url
Type: dimension
Ad Operation Status


Field Name: ad_operation_status
Type: dimension
Ad Is Aco


Field Name: ad_is_aco
Type: dimension
Ad Is New Structure


Field Name: ad_is_new_structure
Type: dimension
Ad Display Name


Field Name: ad_display_name
Type: dimension
Ad Create Time


Field Name: ad_create_time
Type: dimension
Ad Click Tracking Url


Field Name: ad_click_tracking_url
Type: dimension
Ad Playable Url


Field Name: ad_playable_url
Type: dimension
Ad Secondary Status


Field Name: ad_secondary_status
Type: dimension
Ad Impression Tracking Url


Field Name: ad_impression_tracking_url
Type: dimension
Ad Deeplink Type


Field Name: ad_deeplink_type
Type: dimension
Ad Avatar Icon Web Uri


Field Name: ad_avatar_icon_web_uri
Type: dimension
Ad Fallback Type


Field Name: ad_fallback_type
Type: dimension
Ad Profile Image Url


Field Name: ad_profile_image_url
Type: dimension
Ad Deeplink


Field Name: ad_deeplink
Type: dimension
Ad Optimization Event


Field Name: ad_optimization_event
Type: dimension
Ad Vast Moat Enabled


Field Name: ad_vast_moat_enabled
Type: dimension

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Ad Creative

Creative Thumbnail URL
URL of the ad video thumbnail.

Field Name: creative_thumbnail_url
Type: dimension
Creative Preview URL
URL of the ad video preview.

Field Name: creative_preview_url
Type: dimension
Creative Format
Format of the ad video.

Field Name: creative_format
Type: dimension
Creative Thumbnail
Ad video thumbnail image.

Field Name: creative_thumbnail
Type: dimension
Creative File Name
File name of the creative asset.

Field Name: creative_file_name
Type: dimension
Creative Preview URL Expire Time
Expiration time for the creative preview URL.

Field Name: creative_preview_url_expire_time
Type: dimension
Creative Duration
Duration of the creative asset.

Field Name: creative_duration
Type: dimension

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Ad Detail

Ad Type
You can use this dimension to distinguish between Search Ads and non-Search Ads.

Field Name: ad_type
Type: dimension
Search Term
Group Metrics by Search Term

Field Name: search_terms
Type: dimension

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Placement

Placement


Field Name: placement
Type: dimension

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Metrics

Metrics are the numerical values you can measure and analyze from your TikTok Ads campaigns.

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Most Used

Cost
The estimated total amount of money you’ve spent on your campaign, ad group or ad during its schedule.

Field Name: spend
Type: metric
Impressions
The number of times your ads were on screen.

Field Name: impressions
Type: metric
Clicks
The number of clicks on your ads that led to advertiser-specified destinations.

Field Name: clicks
Type: metric
Reach
The number of unique users who saw your ads at least once. This metric is estimated.

Field Name: reach
Type: metric

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Results

Result
The number of times your ad achieved an outcome, based on the optimization goal you selected.

Field Name: result
Type: metric
Conversion
The number of times your ad achieved an outcome, based on the secondary goal you selected.

Field Name: conversion
Type: metric
Cost per conversion


Field Name: cost_per_conversion
Type: metric
Conversion rate (CVR, clicks)


Field Name: conversion_rate
Type: metric
Conversion rate (CVR)


Field Name: conversion_rate_v2
Type: metric
Real-time conversions


Field Name: real_time_conversion
Type: metric
Real-time cost per conversion


Field Name: real_time_cost_per_conversion
Type: metric
Real-time conversion rate (CVR, clicks)


Field Name: real_time_conversion_rate
Type: metric
Real-time conversion rate (CVR)


Field Name: real_time_conversion_rate_v2
Type: metric
Cost per result


Field Name: cost_per_result
Type: metric
Result rate


Field Name: result_rate
Type: metric
Real-time results


Field Name: real_time_result
Type: metric
Real-time cost per result


Field Name: real_time_cost_per_result
Type: metric
Real-time result rate


Field Name: real_time_result_rate
Type: metric
Secondary goal result


Field Name: secondary_goal_result
Type: metric
Cost per secondary goal result


Field Name: cost_per_secondary_goal_result
Type: metric
Secondary goal result rate


Field Name: secondary_goal_result_rate
Type: metric
Landing Page View
The number of landing page view events from your ads.

Field Name: total_landing_page_view
Type: metric

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Performance

CPC
The average amount of money you’ve spent on a click (destination).

Field Name: cpc
Type: metric
CPM
The average amount of money you’ve spent per 1,000 impressions.

Field Name: cpm
Type: metric
CTR
The percentage of times people saw your ad and performed a click (destination).

Field Name: ctr
Type: metric

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Reach

Gross Impressions (Includes Invalid Impressions)


Field Name: gross_impressions
Type: metric
Cost per 1,000 people reached


Field Name: cost_per_1000_reached
Type: metric
Frequency


Field Name: frequency
Type: metric

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Video

Video Views
The number of times your video starts to play. Replays will not be counted.

Field Name: video_play_actions
Type: metric
Video Views at 25%
The number of times your video was played at 25% of its length. Replays will not be counted.

Field Name: video_views_p25
Type: metric
Video Views at 50%
The number of times your video was played at 50% of its length. Replays will not be counted.

Field Name: video_views_p50
Type: metric
Video Views at 75%
The number of times your video was played at 75% of its length. Replays will not be counted.

Field Name: video_views_p75
Type: metric
Video Views at 100%
The number of times your video was played at 100% of its length. Replays will not be counted.

Field Name: video_views_p100
Type: metric
2-Second Video Views
The number of times your video played for at least 2 seconds. Replays will not be counted.

Field Name: video_watched_2s
Type: metric
6-Second Video Views
The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted.

Field Name: video_watched_6s
Type: metric
Avg. Watch Time Per View
The average time your video was played per single video view, including any time spent replaying the video.

Field Name: average_video_play
Type: metric
Avg. Watch Time Per Person
The average time your video was played per person, including any time spent replaying the video. This metric is estimated.

Field Name: average_video_play_per_user
Type: metric
6-second focused views
Number of times your video was played for at least 6 seconds, played in full if it is less than 6 seconds, or received at least 1 engagement within the first 6 seconds.

Field Name: engaged_view
Type: metric
6-second focused views (paid views)
Number of times your video was played for at least 6 seconds, or played in full if it is less than 6 seconds. For each video impression, plays are counted separately and replays are excluded.

Field Name: paid_engaged_view
Type: metric
6-second focused views (paid interactions)
The number of times your video received at least one positive interaction (likes, shares, follows, or clicks) without being viewed for 6 seconds. This metric is only available for advertisers using focused view products.

Field Name: paid_engagement_engaged_view
Type: metric
15-second focused views
Number of times your video was played for at least 15 seconds, played in full if it is less than 15 seconds, or received at least 1 engagement within the first 15 seconds.

Field Name: engaged_view_15s
Type: metric
15-second focused views (paid views)
The number of times your video was viewed for at least 15 seconds, or viewed in full if it is less than 15 seconds long. For each video impression, plays are counted separately and replays are excluded.

Field Name: paid_engaged_view_15s
Type: metric
15-second focused views (paid interactions)
The number of times your video received at least one positive interaction (likes, shares, follows, or clicks) without being viewed for 15 seconds. This metric is only available for advertisers using focused view products.

Field Name: paid_engagement_engaged_view_15s
Type: metric

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Engagement

Clicks (All)
Number of clicks from your ads. This includes clicks that lead to destination as well as those for social and interaction purposes.

Field Name: engagements
Type: metric
CTR (all)
Percentage of impressions that resulted in a click out of all impressions.

Field Name: engagement_rate
Type: metric
Likes
Number of times your ad was liked during the ad impression.

Field Name: likes
Type: metric
Comments
Number of comments sent on your ad during the ad impression.

Field Name: comments
Type: metric
Shares
Number of shares of your ad during the ad impression.

Field Name: shares
Type: metric
Followers
Number of follows to the associated profile during the ad impression.

Field Name: follows
Type: metric
Paid profile visits
Number of visits to the associated profile during the ad impression.

Field Name: profile_visits
Type: metric
Paid profile visit rate
Number of visits to the associated profile during the ad impression.

Field Name: profile_visits_rate
Type: metric
Sound clicks
Number of clicks on the sound associated with your ad during the ad impression.

Field Name: clicks_on_music_disc
Type: metric
Duet button clicks
Number of clicks on the “Duet” button.

Field Name: duet_clicks
Type: metric
Stitch button clicks
Number of clicks on the “Stitch” button.

Field Name: stitch_clicks
Type: metric
Use sound button clicks
Number of clicks on the “Use sound” button.

Field Name: sound_usage_clicks
Type: metric
Anchor clicks
Number of clicks on ad anchors.

Field Name: anchor_clicks
Type: metric
Anchor click rate
Percentage of anchor clicks out of all impressions on your ads.

Field Name: anchor_click_rate
Type: metric
Hashtag clicks
Number of clicks on the hashtag challenge associated with your ad during the ad impression.

Field Name: clicks_on_hashtag_challenge
Type: metric
Instant experience average view time
Average time your Instant Experience was shown.

Field Name: ix_page_duration_avg
Type: metric
Instant experience average view percentage
Average percentage of content on your Instant Experience that was viewed.

Field Name: ix_page_viewrate_avg
Type: metric
Instant experience video views
Number of times your Instant Experience video was played. Replays are excluded.

Field Name: ix_video_views
Type: metric
Instant experience video views at 25%
Number of times your Instant Experience video was played at least 25% of its length. Replays are excluded.

Field Name: ix_video_views_p25
Type: metric
Instant experience video views at 50%
Number of times your Instant Experience video was played at least 50% of its length. Replays are excluded.

Field Name: ix_video_views_p50
Type: metric
Instant experience video views at 75%
Number of times your Instant Experience video was played at least 75% of its length. Replays are excluded.

Field Name: ix_video_views_p75
Type: metric
Instant experience video views at 100%
Number of times your Instant Experience video was played 100% of its length. Replays are excluded.

Field Name: ix_video_views_p100
Type: metric
Average Instant experience video view time
Average time your instant experience video was played in a single video view, including any time spent replaying the video.

Field Name: ix_average_video_play
Type: metric
Playlist page visit
The number of playlist page visits the paid ad drove during the campaign.

Field Name: tt_playlist_visit
Type: metric
Playlist page visit rate
The rate of playlist page visits per impression the paid ad drove during the campaign.

Field Name: tt_playlist_visit_rate
Type: metric

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Page Metrics

Payment Completion ROAS (Page)


Field Name: complete_payment_roas
Type: metric
Complete Payment (Page)


Field Name: complete_payment
Type: metric
Cost per Complete Payment (Page)


Field Name: cost_per_complete_payment
Type: metric
Complete Payment Rate (Page)


Field Name: complete_payment_rate
Type: metric
Value per Complete Payment (Page)


Field Name: value_per_complete_payment
Type: metric
Total Complete Payment Value (Page)


Field Name: total_complete_payment_rate
Type: metric
Cost per Landing Page View (Page)


Field Name: cost_per_landing_page_view
Type: metric
Landing Page View Rate (Page)


Field Name: landing_page_view_rate
Type: metric
Total Page View (Page)


Field Name: total_pageview
Type: metric
Cost per Page View (Page)


Field Name: cost_per_pageview
Type: metric
Page View Rate (Page)


Field Name: pageview_rate
Type: metric
Value per Page View (Page)


Field Name: avg_value_per_pageview
Type: metric
Total Page View Value (Page)


Field Name: total_value_per_pageview
Type: metric
Button Clicks (Page)


Field Name: button_click
Type: metric
Cost per Button Click (Page)


Field Name: cost_per_button_click
Type: metric
Button Click Rate (Page)


Field Name: button_click_rate
Type: metric
Value per Button Click (Page)


Field Name: value_per_button_click
Type: metric
Button Click Value (Page)


Field Name: total_button_click_value
Type: metric
Add to Cart (Page)


Field Name: web_event_add_to_cart
Type: metric
Cost per Add to Cart (Page)


Field Name: cost_per_web_event_add_to_cart
Type: metric
Add to Cart Rate (Page)


Field Name: web_event_add_to_cart_rate
Type: metric
Value per Add to Cart (Page)


Field Name: value_per_web_event_add_to_cart
Type: metric
Add to Cart Value (Page)


Field Name: total_web_event_add_to_cart_value
Type: metric
Checkout Initiated (Page)


Field Name: initiate_checkout
Type: metric
Cost per Checkout Initiated (Page)


Field Name: cost_per_initiate_checkout
Type: metric
Checkout Initiation Rate (Page)


Field Name: initiate_checkout_rate
Type: metric
Value per Checkout Initiated (Page)


Field Name: value_per_initiate_checkout
Type: metric
Checkout Initiation Value (Page)


Field Name: total_initiate_checkout_value
Type: metric
Search (Page)


Field Name: page_event_search
Type: metric
Cost per Search (Page)


Field Name: cost_per_page_event_search
Type: metric
Search Rate (Page)


Field Name: page_event_search_rate
Type: metric
Value per Search (Page)


Field Name: value_per_page_event_search
Type: metric
Search Value (Page)


Field Name: total_page_event_search_value
Type: metric
Orders Placed (Page)


Field Name: on_web_order
Type: metric
Cost per Order Placed (Page)


Field Name: cost_per_on_web_order
Type: metric
Orders Placed Rate (Page)


Field Name: on_web_order_rate
Type: metric
Value per Order Placed (Page)


Field Name: value_per_on_web_order
Type: metric
Order Placed Value (Page)


Field Name: total_on_web_order_value
Type: metric
Payment Info Added (Page)


Field Name: add_billing
Type: metric
Cost per Payment Info Add (Page)


Field Name: cost_per_add_billing
Type: metric
Payment Info Add Rate (Page)


Field Name: add_billing_rate
Type: metric
Value per Payment Info Add (Page)


Field Name: value_per_add_billing
Type: metric
Payment Info Add Value (Page)


Field Name: total_add_billing_value
Type: metric
Adds to Wishlist (Page)


Field Name: on_web_add_to_wishlist
Type: metric
Cost per Add to Wishlist (Page)


Field Name: cost_per_on_web_add_to_wishlist
Type: metric
Add to Wishlist Rate (Page)


Field Name: on_web_add_to_wishlist_per_click
Type: metric
Value per Add to Wishlist (Page)


Field Name: value_per_on_web_add_to_wishlist
Type: metric
Add to Wishlist Value (Page)


Field Name: total_on_web_add_to_wishlist_value
Type: metric
Subscriptions (Page)


Field Name: on_web_subscribe
Type: metric
Cost per Subscription (Page)


Field Name: cost_per_on_web_subscribe
Type: metric
Subscription Rate (Page)


Field Name: on_web_subscribe_per_click
Type: metric
Value per Subscription (Page)


Field Name: value_per_on_web_subscribe
Type: metric
Subscription Value (Page)


Field Name: total_on_web_subscribe_value
Type: metric
Form Submissions (Page)


Field Name: form
Type: metric
Cost per Form Submission (Page)


Field Name: cost_per_form
Type: metric
Form Submission Rate (Page)


Field Name: form_rate
Type: metric
Value per Form Submission (Page)


Field Name: value_per_form
Type: metric
Form Submission Value (Page)


Field Name: total_form_value
Type: metric
Downloads (Page)


Field Name: download_start
Type: metric
Cost per Download (Page)


Field Name: cost_per_download_start
Type: metric
Download Rate (Page)


Field Name: download_start_rate
Type: metric
Value per Download (Page)


Field Name: value_per_download_start
Type: metric
Download Value (Page)


Field Name: total_download_start_value
Type: metric
Custom Events (Web)


Field Name: custom_page_events
Type: metric
Cost per Custom Event (Web)


Field Name: cost_per_custom_page_event
Type: metric
Custom Event Rate (Web)


Field Name: custom_page_event_rate
Type: metric
Value per Custom Event (Web)


Field Name: value_per_custom_page_event
Type: metric
Custom Event Value (Web)


Field Name: custom_page_events_value
Type: metric
Page Browse
The number of page browse events.

Field Name: page_browse_view
Type: metric
Cost per Page Browse
The average cost of each page browse event.

Field Name: cost_per_page_browse_view
Type: metric
Page Browse Rate (%)
The percentage of page browse events out of all click events.

Field Name: page_browse_view_rate
Type: metric
Value per Page Browse
The average value returned from page browse events.

Field Name: total_page_browse_view_value
Type: metric
Total Page Browse Value
The total value returned from page browse events.

Field Name: value_per_page_browse_view
Type: metric
Contacts (Page)
The number of page contact actions attributed to your ads.

Field Name: online_consult
Type: metric
Cost per Contact (Page)
The average cost per page contact action attributed to your ads.

Field Name: cost_per_online_consult
Type: metric
Unique Contact Rate (Page)
The percentage of page contact actions from all clicks attributed to your ads.

Field Name: online_consult_rate
Type: metric
Value per Contact (Page)
The average value per page contact action attributed to your ads.

Field Name: value_per_online_consult
Type: metric
Contact Value (Page)
The total value of page contact actions attributed to your ads.

Field Name: total_online_consult_value
Type: metric
Registrations Completed (Page)
The number of page complete registration actions attributed to your ads.

Field Name: user_registration
Type: metric
Cost per Complete Registration (Page)
The average cost per page complete registration action attributed to your ads.

Field Name: cost_per_user_registration
Type: metric
Registration Completion Rate (Page)
The percentage of page complete registration actions from all clicks attributed to your ads.

Field Name: user_registration_rate
Type: metric
Value per Complete Registration (Page)
The average value per page complete registration action attributed to your ads.

Field Name: value_per_user_registration
Type: metric
Registration Completion Value (Page)
The total value of page complete registration actions attributed to your ads.

Field Name: total_user_registration_value
Type: metric
Content Views (Page)
The number of page view content actions attributed to your ads.

Field Name: page_content_view_events
Type: metric
Cost per Content View (Page)
The average cost per page view content action attributed to your ads.

Field Name: cost_per_page_content_view_event
Type: metric
Content View Rate (Page)
The percentage of page view content actions from all clicks attributed to your ads.

Field Name: page_content_view_event_rate
Type: metric
Value per Content View (Page)
The average value per page view content action attributed to your ads.

Field Name: value_per_page_content_view_event
Type: metric
Content View Value (Page)
The total value of page view content actions attributed to your ads.

Field Name: total_page_view_content_events_value
Type: metric
Product Details Page Browse
The number of product details page browse events.

Field Name: product_details_page_browse
Type: metric
Product Details Page Browse Cost
The average cost of each product details page browse event.

Field Name: cost_per_product_details_page_browse
Type: metric
Product Details Page Browse Rate (%)
The percentage of product details page browse events out of all click events.

Field Name: product_details_page_browse_rate
Type: metric
Value per Product Details Page Browse
The average value returned from product details page browse events.

Field Name: value_per_product_details_page_browse
Type: metric
Total Product Details Page Browse Value
The total value returned from product details page browse events.

Field Name: total_product_details_page_browse_value
Type: metric

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Onsite Metrics

Adds to wishlist (onsite)


Field Name: onsite_add_to_wishlist
Type: metric
Cost per add to wishlist (onsite)


Field Name: cost_per_onsite_add_to_wishlist
Type: metric
Unique add to wishlist rate (onsite)


Field Name: onsite_add_to_wishlist_rate
Type: metric
Value per add to wishlist (onsite)


Field Name: value_per_onsite_add_to_wishlist
Type: metric
Add to wishlist value (onsite)


Field Name: total_onsite_add_to_wishlist_value
Type: metric
Total Add Billing (Onsite)


Field Name: onsite_add_billing
Type: metric
Cost per Add Billing (Onsite)


Field Name: cost_per_onsite_add_billing
Type: metric
Add Billing Rate (Onsite) (%)


Field Name: onsite_add_billing_rate
Type: metric
Value per Add Billing (Onsite)


Field Name: value_per_onsite_add_billing
Type: metric
Total Add Billing Value (Onsite)


Field Name: total_onsite_add_billing_value
Type: metric
Form submissions (onsite)


Field Name: onsite_form
Type: metric
Cost per form submitted (onsite)


Field Name: cost_per_onsite_form
Type: metric
Unique form submission rate (onsite)


Field Name: onsite_form_rate
Type: metric
Value per form submitted (onsite)


Field Name: value_per_onsite_form
Type: metric
Form submission value (onsite)


Field Name: total_onsite_form_value
Type: metric
Total App Store Click (Onsite)


Field Name: onsite_download_start
Type: metric
Cost per App Store Click (Onsite)


Field Name: cost_per_onsite_download_start
Type: metric
App Store Click Rate (Onsite) (%)


Field Name: onsite_download_start_rate
Type: metric
Total Destination Visit (Onsite)


Field Name: onsite_destination_visits
Type: metric
Cost per Destination Visit (Onsite)


Field Name: cost_per_onsite_destination_visit
Type: metric
Destination Visit Rate (Onsite)


Field Name: onsite_destination_visit_rate
Type: metric
Page Views (Onsite)


Field Name: ix_page_view_count
Type: metric
Cost per Page Views (Onsite)


Field Name: cost_per_ix_page_view_count
Type: metric
Page Views Rate (Onsite) (%)


Field Name: ix_page_view_count_rate
Type: metric
Outbound clicks (Onsite)


Field Name: ix_button_click_count
Type: metric
Cost per call-to-action button clicks (Onsite)


Field Name: cost_per_ix_button_click_count
Type: metric
Call-to-action button clicks rate (Onsite) (%)


Field Name: ix_button_click_count_rate
Type: metric
Product Clicks (Instant Experience)


Field Name: ix_product_click_count
Type: metric
Cost per Product Clicks (Onsite)


Field Name: cost_per_ix_product_click_count
Type: metric
Product Clicks Rate (Onsite) (%)


Field Name: ix_product_click_count_rate
Type: metric

​
Spend

Net cost


Field Name: billed_cost
Type: metric
Cost Charged by Cash


Field Name: cash_spend
Type: metric
Cost Charged by Voucher


Field Name: voucher_spend
Type: metric

​
In App Metrics

Real-time App Install


Field Name: real_time_app_install
Type: metric
Cost per Real-time App Install


Field Name: real_time_app_install_cost
Type: metric
App Install


Field Name: app_install
Type: metric
Cost per App Install


Field Name: cost_per_app_install
Type: metric
Unique registrations (app)


Field Name: registration
Type: metric
Unique cost per registration (app)


Field Name: cost_per_registration
Type: metric
Unique registration rate (app)


Field Name: registration_rate
Type: metric
Registrations (app)


Field Name: total_registration
Type: metric
Cost per registration (app)


Field Name: cost_per_total_registration
Type: metric
Unique purchases (app)


Field Name: purchase
Type: metric
Unique cost per purchase (app)


Field Name: cost_per_purchase
Type: metric
Unique purchase rate (app)


Field Name: purchase_rate
Type: metric
Purchases (app)


Field Name: total_purchase
Type: metric
Cost per purchase (app)


Field Name: cost_per_total_purchase
Type: metric
Value per purchase (app)


Field Name: value_per_total_purchase
Type: metric
Purchase value (app)


Field Name: total_purchase_value
Type: metric
Purchase ROAS (app)


Field Name: total_active_pay_roas
Type: metric
Unique adds to cart (app)


Field Name: app_event_add_to_cart
Type: metric
Unique cost per add to cart (app)


Field Name: cost_per_app_event_add_to_cart
Type: metric
Unique add to cart rate (app)


Field Name: app_event_add_to_cart_rate
Type: metric
Adds to cart (app)


Field Name: total_app_event_add_to_cart
Type: metric
Cost per add to cart (app)


Field Name: cost_per_total_app_event_add_to_cart
Type: metric
Value per add to cart (app)


Field Name: value_per_total_app_event_add_to_cart
Type: metric
Add to cart value (app)


Field Name: total_app_event_add_to_cart_value
Type: metric
Unique checkouts (app)


Field Name: checkout
Type: metric
Unique cost per checkout (app)


Field Name: cost_per_checkout
Type: metric
Unique checkout rate (app)


Field Name: checkout_rate
Type: metric
Checkouts (app)


Field Name: total_checkout
Type: metric
Cost per checkout (app)


Field Name: cost_per_total_checkout
Type: metric
Value per checkout (app)


Field Name: value_per_checkout
Type: metric
Checkout value (app)


Field Name: total_checkout_value
Type: metric
Unique content views (app)


Field Name: view_content
Type: metric
Unique cost per content view (app)


Field Name: cost_per_view_content
Type: metric
Unique content view rate (app)


Field Name: view_content_rate
Type: metric
Content views (app)


Field Name: total_view_content
Type: metric
Cost per content view (app)


Field Name: cost_per_total_view_content
Type: metric
Value per content view (app)


Field Name: value_per_total_view_content
Type: metric
Content view value (app)


Field Name: total_view_content_value
Type: metric
Day 1 retention


Field Name: next_day_open
Type: metric
Cost per unique day 1 retention


Field Name: cost_per_next_day_open
Type: metric
Unique day 1 retention rate (%)


Field Name: next_day_open_rate
Type: metric
Total day 1 retention


Field Name: total_next_day_open
Type: metric
Cost per day 1 retention


Field Name: cost_per_total_next_day_open
Type: metric
Unique payment info adds (app)


Field Name: add_payment_info
Type: metric
Unique cost per payment info add (app)


Field Name: cost_per_add_payment_info
Type: metric
Unique payment info add rate (app)


Field Name: add_payment_info_rate
Type: metric
Payment info adds (app)


Field Name: total_add_payment_info
Type: metric
Cost per payment info add (app)


Field Name: cost_total_add_payment_info
Type: metric
Unique adds to wishlist (app)


Field Name: add_to_wishlist
Type: metric
Unique cost per add to wishlist (app)


Field Name: cost_per_add_to_wishlist
Type: metric
Unique add to wishlist rate (app)


Field Name: add_to_wishlist_rate
Type: metric
Adds to wishlist (app)


Field Name: total_add_to_wishlist
Type: metric
Cost per add to wishlist (app)


Field Name: cost_per_total_add_to_wishlist
Type: metric
Value per add to wishlist (app)


Field Name: value_per_total_add_to_wishlist
Type: metric
Add to wishlist value (app)


Field Name: total_add_to_wishlist_value
Type: metric
Unique app launches (app)


Field Name: launch_app
Type: metric
Unique cost per app launch (app)


Field Name: cost_per_launch_app
Type: metric
Unique app launch rate (app)


Field Name: launch_app_rate
Type: metric
App launches (app)


Field Name: total_launch_app
Type: metric
Cost per app launch (app)


Field Name: cost_per_total_launch_app
Type: metric
Unique tutorials completed (app)


Field Name: complete_tutorial
Type: metric
Unique cost per complete tutorial (app)


Field Name: cost_per_complete_tutorial
Type: metric
Unique tutorial completion rate (app)


Field Name: complete_tutorial_rate
Type: metric
Tutorials completed (app)


Field Name: total_complete_tutorial
Type: metric
Cost per complete tutorial (app)


Field Name: cost_per_total_complete_tutorial
Type: metric
Value per complete tutorial (app)


Field Name: value_per_total_complete_tutorial
Type: metric
Tutorial completion value (app)


Field Name: total_complete_tutorial_value
Type: metric
Unique groups created (app)


Field Name: create_group
Type: metric
Unique cost per group created (app)


Field Name: cost_per_create_group
Type: metric
Unique group creation rate (app)


Field Name: create_group_rate
Type: metric
Groups created (app)


Field Name: total_create_group
Type: metric
Cost per group created (app)


Field Name: cost_per_total_create_group
Type: metric
Value per group created (app)


Field Name: value_per_total_create_group
Type: metric
Group creation value (app)


Field Name: total_create_group_value
Type: metric
Unique group joins (app)


Field Name: join_group
Type: metric
Unique cost per group join (app)


Field Name: cost_per_join_group
Type: metric
Unique group joining rate (app)


Field Name: join_group_rate
Type: metric
Group joins (app)


Field Name: total_join_group
Type: metric
Cost per group join (app)


Field Name: cost_per_total_join_group
Type: metric
Value per group join (app)


Field Name: value_per_total_join_group
Type: metric
Group joining value (app)


Field Name: total_join_group_value
Type: metric
Unique roles created (app)


Field Name: create_gamerole
Type: metric
Unique cost per role created (app)


Field Name: cost_per_create_gamerole
Type: metric
Unique role creation rate (app)


Field Name: create_gamerole_rate
Type: metric
Roles created (app)


Field Name: total_create_gamerole
Type: metric
Cost per role created (app)


Field Name: cost_per_total_create_gamerole
Type: metric
Value per role created (app)


Field Name: value_per_total_create_gamerole
Type: metric
Role creation value (app)


Field Name: total_create_gamerole_value
Type: metric
Unique credit spends (app)


Field Name: spend_credits
Type: metric
Unique cost per credit spend (app)


Field Name: cost_per_spend_credits
Type: metric
Unique credit spend rate (app)


Field Name: spend_credits_rate
Type: metric
Credit spends (app)


Field Name: total_spend_credits
Type: metric
Cost per credit spend (app)


Field Name: cost_per_total_spend_credits
Type: metric
Value per credit spend (app)


Field Name: value_per_total_spend_credits
Type: metric
Credit spend value (app)


Field Name: total_spend_credits_value
Type: metric
Unique levels achieved (app)


Field Name: achieve_level
Type: metric
Unique cost per unique level achieved (app)


Field Name: cost_per_achieve_level
Type: metric
Unique level achievement rate (app)


Field Name: achieve_level_rate
Type: metric
Levels achieved (app)


Field Name: total_achieve_level
Type: metric
Cost per level achieved (app)


Field Name: cost_per_total_achieve_level
Type: metric
Value per level achieved (app)


Field Name: value_per_total_achieve_level
Type: metric
Level achievement value (app)


Field Name: total_achieve_level_value
Type: metric
Unique achievements unlocked (app)


Field Name: unlock_achievement
Type: metric
Unique cost per achievement unlocked (app)


Field Name: cost_per_unlock_achievement
Type: metric
Unique unlocked achievement rate (app)


Field Name: unlock_achievement_rate
Type: metric
Achievements unlocked (app)


Field Name: total_unlock_achievement
Type: metric
Cost per achievement unlocked (app)


Field Name: cost_per_total_unlock_achievement
Type: metric
Value per achievement unlocked (app)


Field Name: value_per_total_unlock_achievement
Type: metric
Unlocked achievement value (app)


Field Name: total_unlock_achievement_value
Type: metric
Unique leads generated (app)


Field Name: sales_lead
Type: metric
Unique cost per lead generated (app)


Field Name: cost_per_sales_lead
Type: metric
Unique lead generation rate (app)


Field Name: sales_lead_rate
Type: metric
Leads generated (app)


Field Name: total_sales_lead
Type: metric
Cost per lead generated (app)


Field Name: cost_per_total_sales_lead
Type: metric
Value per lead generated (app)


Field Name: value_per_total_sales_lead
Type: metric
Lead generation value (app)


Field Name: total_sales_lead_value
Type: metric
Unique in-app ad clicks (app)


Field Name: in_app_ad_click
Type: metric
Unique cost per in-app ad click (app)


Field Name: cost_per_in_app_ad_click
Type: metric
In-app ad click rate (app)


Field Name: in_app_ad_click_rate
Type: metric
In-app ad clicks (app)


Field Name: total_in_app_ad_click
Type: metric
Cost per in-app ad click (app)


Field Name: cost_per_total_in_app_ad_click
Type: metric
Value per in-app ad click (app)


Field Name: value_per_total_in_app_ad_click
Type: metric
In-app ad click value (app)


Field Name: total_in_app_ad_click_value
Type: metric
Unique in-app ad impressions (app)


Field Name: in_app_ad_impr
Type: metric
Unique cost per in-app ad impression (app)


Field Name: cost_per_in_app_ad_impr
Type: metric
In-app ad impression rate (app)


Field Name: in_app_ad_impr_rate
Type: metric
In-app ad impressions (app)


Field Name: total_in_app_ad_impr
Type: metric
Cost per in-app ad impression (app)


Field Name: cost_per_total_in_app_ad_impr
Type: metric
Value per in-app ad impression (app)


Field Name: value_per_total_in_app_ad_impr
Type: metric
In-app ad impression value (app)


Field Name: total_in_app_ad_impr_value
Type: metric
Unique loan applications (app)


Field Name: loan_apply
Type: metric
Unique cost per loan application (app)


Field Name: cost_per_loan_apply
Type: metric
Unique loan application rate (app)


Field Name: loan_apply_rate
Type: metric
Loan applications (app)


Field Name: total_loan_apply
Type: metric
Cost per loan application (app)


Field Name: cost_per_total_loan_apply
Type: metric
Unique loan approvals (app)


Field Name: loan_credit
Type: metric
Unique cost per loan approval (app)


Field Name: cost_per_loan_credit
Type: metric
Unique loan approval rate (app)


Field Name: loan_credit_rate
Type: metric
Loan approvals (app)


Field Name: total_loan_credit
Type: metric
Cost per loan approval (app)


Field Name: cost_per_total_loan_credit
Type: metric
Unique loan disbursals (app)


Field Name: loan_disbursement
Type: metric
Unique cost per loan disbursal (app)


Field Name: cost_per_loan_disbursement
Type: metric
Unique loan disbursal rate (app)


Field Name: loan_disbursement_rate
Type: metric
Loan disbursals (app)


Field Name: total_loan_disbursement
Type: metric
Cost per loan disbursal (app)


Field Name: cost_per_total_loan_disbursement
Type: metric
Unique logins (app)


Field Name: login
Type: metric
Unique cost per login (app)


Field Name: cost_per_login
Type: metric
Unique login rate (app)


Field Name: login_rate
Type: metric
Logins (app)


Field Name: total_login
Type: metric
Cost per login (app)


Field Name: cost_per_total_login
Type: metric
Unique ratings (app)


Field Name: ratings
Type: metric
Unique cost per rating (app)


Field Name: cost_per_ratings
Type: metric
Unique rate rate (%)


Field Name: ratings_rate
Type: metric
Ratings (app)


Field Name: total_ratings
Type: metric
Cost per rating (app)


Field Name: cost_per_total_ratings
Type: metric
Value per rating (app)


Field Name: value_per_total_ratings
Type: metric
Rating value (app)


Field Name: total_ratings_value
Type: metric
Unique searches (app)


Field Name: search
Type: metric
Unique cost per search (app)


Field Name: cost_per_search
Type: metric
Unique search rate (app)


Field Name: search_rate
Type: metric
Searches (app)


Field Name: total_search
Type: metric
Cost per search (app)


Field Name: cost_per_total_search
Type: metric
Unique trial started (app)


Field Name: start_trial
Type: metric
Unique cost per trial started (app)


Field Name: cost_per_start_trial
Type: metric
Unique trial start rate (app)


Field Name: start_trial_rate
Type: metric
Trials started (app)


Field Name: total_start_trial
Type: metric
Cost per trial started (app)


Field Name: cost_per_total_start_trial
Type: metric
Unique subscriptions (app)


Field Name: subscribe
Type: metric
Unique cost per subscription (app)


Field Name: cost_per_subscribe
Type: metric
Unique subscription rate (app)


Field Name: subscribe_rate
Type: metric
Subscriptions (app)


Field Name: total_subscribe
Type: metric
Cost per subscription (app)


Field Name: cost_per_total_subscribe
Type: metric
Value per subscription (app)


Field Name: value_per_total_subscribe
Type: metric
Subscription value (app)


Field Name: total_subscribe_value
Type: metric
Unique custom events (App)


Field Name: unique_custom_app_events
Type: metric
Cost per unique custom event (App)


Field Name: cost_per_unique_custom_app_event
Type: metric
Custom event rate (App) (%)


Field Name: custom_app_event_rate
Type: metric
Custom events (App)


Field Name: custom_app_events
Type: metric
Cost per custom event (App)


Field Name: cost_per_custom_app_event
Type: metric
Value per custom event (App)


Field Name: value_per_custom_app_event
Type: metric
Custom event value (App)


Field Name: custom_app_events_value
Type: metric
Unique ads impression event


Field Name: unique_ad_impression_events
Type: metric
Cost per unique ads impression event


Field Name: cost_per_unique_ad_impression_event
Type: metric
Customized ads impression event rate


Field Name: customized_ad_impression_event_rate
Type: metric
Total ads impression event


Field Name: ads_impression_events
Type: metric
Cost per ads impression event


Field Name: cost_pre_ad_impression_event
Type: metric
Value per ads impression event


Field Name: value_per_ad_impression_event
Type: metric
Total ads impression event value


Field Name: total_ad_impression_events_value
Type: metric
Total Ads impression ROAS


Field Name: total_ad_impression_roas
Type: metric
Day 7 retentions
Number of Day 7 retentions from your mobile app counted as app events and attributed to your ads.

Field Name: day7_retention
Type: metric
Cost per Day 7 retention
Average cost per Day 7 retention attributed to your ad.

Field Name: cost_per_day7_retention
Type: metric
Day 7 retention rate (%)
Percentage of Day 7 retentions out of all app install events.

Field Name: day7_retention_rate
Type: metric
Day 7 retentions
Total number of Day 7 retentions from your mobile app counted as app events and attributed to your ads.

Field Name: total_day7_retention
Type: metric
Cost per Day 7 retention
Average cost per Day 7 retention attributed to your ad.

Field Name: cost_per_total_day7_retention
Type: metric
Value per Day 7 retention
Average value per Day 7 retention attributed to your ad.

Field Name: value_per_total_day7_retention
Type: metric
Day 7 retention value
Total value returned from all Day 7 retentions.

Field Name: total_day7_retention_value
Type: metric
Day 0 purchase ROAS
Total return on ad spend (ROAS) from purchase actions within 24 hours of app install.

Field Name: total_purchase_roas_day0
Type: metric
Day 2 purchase ROAS
Total return on ad spend (ROAS) from purchase actions within 72 hours of app install.

Field Name: total_purchase_roas_day2
Type: metric
Day 6 purchase ROAS
Total return on ad spend (ROAS) from purchase actions within 168 hours of app install.

Field Name: total_purchase_roas_day6
Type: metric
Day 0 purchase value
Total value of all purchase actions within 24 hours of app install.

Field Name: total_purchase_value_day0
Type: metric
Day 2 purchase value
Total value of all purchase actions within 72 hours of app install.

Field Name: total_purchase_value_day2
Type: metric
Day 6 purchase value
Total value of all purchase actions within 168 hours of app install.

Field Name: total_purchase_value_day6
Type: metric
Day 0 ad revenue ROAS
Total return on ad spend (ROAS) from ad revenue within 24 hours of app install.

Field Name: ad_impression_ad_revenue_roas_day0
Type: metric
Day 2 ad revenue ROAS
Total return on ad spend (ROAS) from ad revenue within 72 hours of app install.

Field Name: ad_impression_ad_revenue_roas_day2
Type: metric
Day 6 ad revenue ROAS
Total return on ad spend (ROAS) from ad revenue within 168 hours of app install.

Field Name: ad_impression_ad_revenue_roas_day6
Type: metric
Day 0 ad revenue
Total ad revenue within 24 hours of app install.

Field Name: ad_impression_ad_revenue_day0
Type: metric
Day 2 ad revenue
Total ad revenue within 72 hours of app install.

Field Name: ad_impression_ad_revenue_day2
Type: metric
Day 6 ad revenue
Total ad revenue within 168 hours of app install.

Field Name: ad_impression_ad_revenue_day6
Type: metric

​
SKAN Results (IOS)

Results (SKAN)


Field Name: skan_result
Type: metric
Cost per result (SKAN)


Field Name: skan_cost_per_result
Type: metric
Result rate (SKAN)


Field Name: skan_result_rate
Type: metric
Conversions (SKAN)


Field Name: skan_conversion
Type: metric
Cost per conversion (SKAN)


Field Name: skan_cost_per_conversion
Type: metric
Conversion rate (SKAN, clicks)


Field Name: skan_conversion_rate
Type: metric
Conversion rate (SKAN)


Field Name: skan_conversion_rate_v2
Type: metric
Conversions (SKAN click time)


Field Name: skan_click_time_conversion
Type: metric
CPA (SKAN click time)


Field Name: skan_click_time_cost_per_conversion
Type: metric
CVR (SKAN click time, impressions)


Field Name: skan_click_time_conversion_rate_v2
Type: metric

​
Attribution

VTA Conversion
The number of conversion events that are attributed to an ad impression.

Field Name: vta_conversion
Type: metric
Cost per VTA Conversion
The average cost for each conversion event that is attributed to an ad impression.

Field Name: cost_per_vta_conversion
Type: metric
VTA App Install
The number of app install events attributed to an ad impression.

Field Name: vta_app_install
Type: metric
Cost per VTA App Install
The average cost per each app install event attributed to an ad impression.

Field Name: cost_per_vta_app_install
Type: metric
VTA Registration
The number of registration event that attribute to impression, based on information received from your measurement partner.

Field Name: vta_registration
Type: metric
Cost per VTA Registration
The average cost for each registration event that attribute to impression.

Field Name: cost_per_vta_registration
Type: metric
VTA Purchase
The number of in-app payment event that attribute to impression, based on information received from your measurement partner.

Field Name: vta_purchase
Type: metric
Cost per VTA Purchase
The average cost for each payment event that attribute to impression.

Field Name: cost_per_vta_purchase
Type: metric
VTA Complete Payment
Complete payment events attributed to someone only viewing your ad.

Field Name: vta_complete_payment
Type: metric
Cost per VTA Complete Payment
Average cost of each complete payment event attributed to someone only viewing your ad.

Field Name: cost_per_vta_payments_completed
Type: metric
Total VTA Complete Payment Value
Total value of complete payment events attributed to someone only viewing your ad.

Field Name: vta_complete_payment_value
Type: metric
VTA Complete Payment ROAS
Return on ad spend (ROAS) from complete payment events attributed to someone only viewing your ad.

Field Name: vta_complete_payment_roas
Type: metric
CTA Conversion
The number of conversion events that are attributed to a click on your ad.

Field Name: cta_conversion
Type: metric
Cost per CTA Conversion
The average cost for each conversion event that is attributed to a click on your ad.

Field Name: cost_per_cta_conversion
Type: metric
CTA App Install
The number of app install events attributed to a click on your ad.

Field Name: cta_app_install
Type: metric
Cost per CTA App Install
The average cost per each app install event attributed to a click on your ad.

Field Name: cost_per_cta_app_install
Type: metric
CTA Registration
The number of in-app registration event that attribute to click, based on information received from your measurement partner.

Field Name: cta_registration
Type: metric
Cost per CTA Registration
The average cost for in-app registration event that attribute to clicks.

Field Name: cost_per_cta_registration
Type: metric
CTA Purchase
The number of in-app payment event that attribute to click, based on information received from your measurement partner.

Field Name: cta_purchase
Type: metric
Cost per CTA Purchase
The average cost for each payment event that attribute to clicks.

Field Name: cost_per_cta_purchase
Type: metric
Engaged View-Through Conversions
The number of conversions attributed to an engaged view.

Field Name: engaged_view_through_conversions
Type: metric
Cost Per Engaged View-Through Conversions
The average cost of each conversion that is attributed to an engaged view.

Field Name: cost_per_engaged_view_through_conversion
Type: metric
EVTA App Installs
The number of app install actions attributed to engaged views of your ad.

Field Name: evta_app_install
Type: metric
Cost per EVTA App Install
The average cost per app install action attributed to engaged views of your ad.

Field Name: cost_per_evta_app_install
Type: metric
EVTA Registrations
The number of registration actions attributed to engaged views of your ad.

Field Name: evta_registration
Type: metric
Cost per EVTA Registration
The average cost per registration action attributed to engaged views of your ad.

Field Name: cost_per_evta_registration
Type: metric
EVTA Purchases
The number of purchase actions attributed to engaged views of your ad.

Field Name: evta_purchase
Type: metric
Cost per EVTA Purchase
The average cost per purchase action attributed to engaged views of your ad.

Field Name: cost_per_evta_purchase
Type: metric
EVTA Payments Completed
The number of complete payment actions attributed to engaged views of your ad.

Field Name: evta_payments_completed
Type: metric
Cost per EVTA Complete Payment
The average cost per complete payment action attributed to engaged views of your ad.

Field Name: cost_per_evta_payments_completed
Type: metric

​
SKAN Attribution (IOS)

VTA Conversion (SKAN)


Field Name: skan_vta_conversion
Type: metric
Cost per VTA Conversion (SKAN)


Field Name: skan_cost_per_vta_conversion
Type: metric
VTA App Install (SKAN)


Field Name: skan_vta_app_install
Type: metric
Cost per VTA App Install (SKAN)


Field Name: skan_cost_per_vta_app_install
Type: metric
VTA Registration (SKAN)


Field Name: skan_vta_registration
Type: metric
Cost per VTA Registration (SKAN)


Field Name: skan_cost_per_vta_registration
Type: metric
VTA Purchase (SKAN)


Field Name: skan_vta_purchase
Type: metric
Cost per VTA Purchase (SKAN)


Field Name: skan_cost_per_vta_purchase
Type: metric
CTA Conversion (SKAN)


Field Name: skan_cta_conversion
Type: metric
Cost per CTA Conversion (SKAN)


Field Name: skan_cost_per_cta_conversion
Type: metric
CTA App Install (SKAN)


Field Name: skan_cta_app_install
Type: metric
Cost per CTA App Install (SKAN)


Field Name: skan_cost_per_cta_app_install
Type: metric
CTA Registration (SKAN)


Field Name: skan_cta_registration
Type: metric
Cost per CTA Registration (SKAN)


Field Name: skan_cost_per_cta_registration
Type: metric
CTA Purchase (SKAN)


Field Name: skan_cta_purchase
Type: metric
Cost per CTA Purchase (SKAN)


Field Name: skan_cost_per_cta_purchase
Type: metric

​
SKAN In App (IOS)

App Install (SKAN)


Field Name: skan_app_install
Type: metric
Cost per App Install (SKAN)


Field Name: skan_cost_per_app_install
Type: metric
App Installs (SKAN Privacy Withheld)


Field Name: skan_app_install_withheld
Type: metric
Unique Registration (SKAN)


Field Name: skan_registration
Type: metric
Cost per Unique Registration (SKAN)


Field Name: skan_cost_per_registration
Type: metric
Unique Registration Rate (SKAN)


Field Name: skan_registration_rate
Type: metric
Total Registration (SKAN)


Field Name: skan_total_registration
Type: metric
Cost per Registration (SKAN)


Field Name: skan_cost_per_total_registration
Type: metric
Unique Purchase (SKAN)


Field Name: skan_purchase
Type: metric
Cost per Unique Purchase (SKAN)


Field Name: skan_cost_per_purchase
Type: metric
Unique Purchase Rate (%) (SKAN)


Field Name: skan_purchase_rate
Type: metric
Total Purchase (SKAN)


Field Name: skan_total_purchase
Type: metric
Cost per Purchase (SKAN)


Field Name: skan_cost_per_total_purchase
Type: metric
Total Purchase Value (SKAN)


Field Name: skan_total_purchase_value
Type: metric
Purchase ROAS (SKAN)


Field Name: skan_total_repetitive_active_pay_roas
Type: metric
Unique Add to Cart (SKAN)


Field Name: skan_add_to_cart
Type: metric
Cost per Unique Add to Cart (SKAN)


Field Name: skan_cost_per_add_to_cart
Type: metric
Unique Add to Cart Rate (%) (SKAN)


Field Name: skan_add_to_cart_rate
Type: metric
Total Add to Cart (SKAN)


Field Name: skan_total_add_to_cart
Type: metric
Cost per Add to Cart (SKAN)


Field Name: skan_cost_per_total_add_to_cart
Type: metric
Total Add to Cart Value (SKAN)


Field Name: skan_total_add_to_cart_value
Type: metric
Unique Checkout (SKAN)


Field Name: skan_checkout
Type: metric
Cost per Unique Checkout (SKAN)


Field Name: skan_cost_per_checkout
Type: metric
Unique Checkout Rate (%) (SKAN)


Field Name: skan_checkout_rate
Type: metric
Total Checkout (SKAN)


Field Name: skan_total_checkout
Type: metric
Cost per Checkout (SKAN)


Field Name: skan_cost_per_total_checkout
Type: metric
Total Checkout Value (SKAN)


Field Name: skan_total_checkout_value
Type: metric
Unique View Content (SKAN)


Field Name: skan_view_content
Type: metric
Cost per Unique View Content (SKAN)


Field Name: skan_cost_per_view_content
Type: metric
Unique View Content Rate (%) (SKAN)


Field Name: skan_view_content_rate
Type: metric
Total View Content (SKAN)


Field Name: skan_total_view_content
Type: metric
Cost per View Content (SKAN)


Field Name: skan_cost_per_total_view_content
Type: metric
Total View Content Value (SKAN)


Field Name: skan_total_view_content_value
Type: metric
Unique Add Payment Info (SKAN)


Field Name: skan_add_payment_info
Type: metric
Cost per Unique Add Payment Info (SKAN)


Field Name: skan_cost_per_add_payment_info
Type: metric
Unique Add Payment Info Rate (%) (SKAN)


Field Name: skan_add_payment_info_rate
Type: metric
Total Add Payment Info (SKAN)


Field Name: skan_total_add_payment_info
Type: metric
Cost per Add Payment Info (SKAN)


Field Name: skan_cost_total_add_payment_info
Type: metric
Unique Add to Wishlist (SKAN)


Field Name: skan_add_to_wishlist
Type: metric
Cost per Unique Add to Wishlist (SKAN)


Field Name: skan_cost_per_add_to_wishlist
Type: metric
Unique Add to Wishlist Rate (%) (SKAN)


Field Name: skan_add_to_wishlist_rate
Type: metric
Total Add to Wishlist (SKAN)


Field Name: skan_total_add_to_wishlist
Type: metric
Cost per Add to Wishlist (SKAN)


Field Name: skan_cost_per_total_add_to_wishlist
Type: metric
Total Add to Wishlist Value (SKAN)


Field Name: skan_total_add_to_wishlist_value
Type: metric
Unique Launch App (SKAN)


Field Name: skan_launch_app
Type: metric
Cost per Unique Launch App (SKAN)


Field Name: skan_cost_per_launch_app
Type: metric
Unique Launch App Rate (%) (SKAN)


Field Name: skan_launch_app_rate
Type: metric
Total Launch App (SKAN)


Field Name: skan_total_launch_app
Type: metric
Cost per Launch App (SKAN)


Field Name: skan_cost_per_total_launch_app
Type: metric
Total Complete Tutorial (SKAN)


Field Name: skan_total_complete_tutorial
Type: metric
Cost per Complete Tutorial (SKAN)


Field Name: skan_cost_per_total_complete_tutorial
Type: metric
Unique Complete Tutorial (SKAN)


Field Name: skan_complete_tutorial
Type: metric
Cost per Unique Complete Tutorial (SKAN)


Field Name: skan_cost_per_complete_tutorial
Type: metric
Unique Complete Tutorial Rate (%) (SKAN)


Field Name: skan_complete_tutorial_rate
Type: metric
Total Complete Tutorial Value (SKAN)


Field Name: skan_total_complete_tutorial_value
Type: metric
Unique Create Group (SKAN)


Field Name: skan_create_group
Type: metric
Cost per Unique Create Group (SKAN)


Field Name: skan_cost_per_create_group
Type: metric
Unique Create Group Rate (%) (SKAN)


Field Name: skan_create_group_rate
Type: metric
Total Create Group (SKAN)


Field Name: skan_total_create_group
Type: metric
Cost per Create Group (SKAN)


Field Name: skan_cost_per_total_create_group
Type: metric
Total Create Group Value (SKAN)


Field Name: skan_total_create_group_value
Type: metric
Unique Join Group (SKAN)


Field Name: skan_join_group
Type: metric
Cost per Unique Join Group (SKAN)


Field Name: skan_cost_per_join_group
Type: metric
Unique Join Group Rate (%) (SKAN)


Field Name: skan_join_group_rate
Type: metric
Total Join Group (SKAN)


Field Name: skan_total_join_group
Type: metric
Cost per Join Group (SKAN)


Field Name: skan_cost_per_total_join_group
Type: metric
Total Join Group Value (SKAN)


Field Name: skan_total_join_group_value
Type: metric
Unique Create Role (SKAN)


Field Name: skan_create_gamerole
Type: metric
Cost per Unique Create Role (SKAN)


Field Name: skan_cost_per_create_gamerole
Type: metric
Unique Create Role Rate (%) (SKAN)


Field Name: skan_create_gamerole_rate
Type: metric
Total Create Role (SKAN)


Field Name: skan_total_create_gamerole
Type: metric
Cost per Create Role (SKAN)


Field Name: skan_cost_per_total_create_gamerole
Type: metric
Total Create Role Value (SKAN)


Field Name: skan_total_create_gamerole_value
Type: metric
Unique Spend Credit (SKAN)


Field Name: skan_spend_credits
Type: metric
Cost per Unique Spend Credit (SKAN)


Field Name: skan_cost_per_spend_credits
Type: metric
Spend Credit Rate (%) (SKAN)


Field Name: skan_spend_credits_rate
Type: metric
Total Spend Credit (SKAN)


Field Name: skan_total_spend_credits
Type: metric
Cost per Spend Credit (SKAN)


Field Name: skan_cost_per_total_spend_credits
Type: metric
Total Spend Credit Value (SKAN)


Field Name: skan_total_spend_credits_value
Type: metric
Unique Achieve Level (SKAN)


Field Name: skan_achieve_level
Type: metric
Cost per Unique Achieve Level (SKAN)


Field Name: skan_cost_per_achieve_level
Type: metric
Achieve Level Rate (%) (SKAN)


Field Name: skan_achieve_level_rate
Type: metric
Total Achieve Level (SKAN)


Field Name: skan_total_achieve_level
Type: metric
Cost per Achieve Level (SKAN)


Field Name: skan_cost_per_total_achieve_level
Type: metric
Total Achieve Level Value (SKAN)


Field Name: skan_total_achieve_level_value
Type: metric
Unique Unlock Achievement (SKAN)


Field Name: skan_unlock_achievement
Type: metric
Cost per Unique Unlock Achievement (SKAN)


Field Name: skan_cost_per_unlock_achievement
Type: metric
Unique Unlock Achievement Rate (%) (SKAN)


Field Name: skan_unlock_achievement_rate
Type: metric
Total Unlock Achievement (SKAN)


Field Name: skan_total_unlock_achievement
Type: metric
Cost per Unlock Achievement (SKAN)


Field Name: skan_cost_per_total_unlock_achievement
Type: metric
Total Unlock Achievement Value (SKAN)


Field Name: skan_total_unlock_achievement_value
Type: metric
Unique Generate Lead (SKAN)


Field Name: skan_sales_lead
Type: metric
Cost per Unique Generate Lead (SKAN)


Field Name: skan_cost_per_sales_lead
Type: metric
Unique Generate Lead Rate (%) (SKAN)


Field Name: skan_sales_lead_rate
Type: metric
Total Generate Lead (SKAN)


Field Name: skan_total_sales_lead
Type: metric
Cost per Generate Lead (SKAN)


Field Name: skan_cost_per_total_sales_lead
Type: metric
Total Generate Lead Value (SKAN)


Field Name: skan_total_sales_lead_value
Type: metric
Unique In-App Ad Click (SKAN)


Field Name: skan_in_app_ad_click
Type: metric
Cost per Unique In-App Ad Click (SKAN)


Field Name: skan_cost_per_in_app_ad_click
Type: metric
Unique In-App Ad Click Rate (%) (SKAN)


Field Name: skan_in_app_ad_click_rate
Type: metric
Total In-App Ad Click (SKAN)


Field Name: skan_total_in_app_ad_click
Type: metric
Cost per In-App Ad Click (SKAN)


Field Name: skan_cost_per_total_in_app_ad_click
Type: metric
Total In-App Ad Click Value (SKAN)


Field Name: skan_total_in_app_ad_click_value
Type: metric
Unique In-App Ad Impr (SKAN)


Field Name: skan_in_app_ad_impr
Type: metric
Cost per Unique In-App Ad Impr (SKAN)


Field Name: skan_cost_per_in_app_ad_impr
Type: metric
Unique In-App Ad Impr Rate (%) (SKAN)


Field Name: skan_in_app_ad_impr_rate
Type: metric
Total In-App Ad Impr (SKAN)


Field Name: skan_total_in_app_ad_impr
Type: metric
Cost per In-App Ad Impr (SKAN)


Field Name: skan_cost_per_total_in_app_ad_impr
Type: metric
Total In-App Ad Impr Value (SKAN)


Field Name: skan_total_in_app_ad_impr_value
Type: metric
Unique Loan Apply (SKAN)


Field Name: skan_loan_apply
Type: metric
Cost per Unique Loan Apply (SKAN)


Field Name: skan_cost_per_loan_apply
Type: metric
Unique Loan Apply Rate (%) (SKAN)


Field Name: skan_loan_apply_rate
Type: metric
Total Loan Apply (SKAN)


Field Name: skan_total_loan_apply
Type: metric
Cost per Loan Apply (SKAN)


Field Name: skan_cost_per_total_loan_apply
Type: metric
Unique Loan Approval (SKAN)


Field Name: skan_loan_credit
Type: metric
Cost per Unique Loan Approval (SKAN)


Field Name: skan_cost_per_loan_credit
Type: metric
Unique Loan Approval Rate (%) (SKAN)


Field Name: skan_loan_credit_rate
Type: metric
Total Loan Approval (SKAN)


Field Name: skan_total_loan_credit
Type: metric
Cost per Loan Approval (SKAN)


Field Name: skan_cost_per_total_loan_credit
Type: metric
Unique Loan Disbursement (SKAN)


Field Name: skan_loan_disbursement
Type: metric
Cost per Unique Loan Disbursement (SKAN)


Field Name: skan_cost_per_loan_disbursement
Type: metric
Unique Loan Disbursement Rate (%) (SKAN)


Field Name: skan_loan_disbursement_rate
Type: metric
Total Loan Disbursement (SKAN)


Field Name: skan_total_loan_disbursement
Type: metric
Cost per Loan Disbursement (SKAN)


Field Name: skan_cost_per_total_loan_disbursement
Type: metric
Unique Login (SKAN)


Field Name: skan_login
Type: metric
Cost per Unique Login (SKAN)


Field Name: skan_cost_per_login
Type: metric
Uni que Login Rate (%) (SKAN)


Field Name: skan_login_rate
Type: metric
Total Login (SKAN)


Field Name: skan_total_login
Type: metric
Cost per Login (SKAN)


Field Name: skan_cost_per_total_login
Type: metric
Unique Rate (SKAN)


Field Name: skan_ratings
Type: metric
Cost per Unique Rate (SKAN)


Field Name: skan_cost_per_ratings
Type: metric
Unique Rate Rate (%) (SKAN)


Field Name: skan_ratings_rate
Type: metric
Total Rate (SKAN)


Field Name: skan_total_ratings
Type: metric
Cost per Rate (SKAN)


Field Name: skan_cost_per_total_ratings
Type: metric
Total Rate Value (SKAN)


Field Name: skan_total_ratings_value
Type: metric
Unique Search (SKAN)


Field Name: skan_search
Type: metric
Cost per Unique Search (SKAN)


Field Name: skan_cost_per_search
Type: metric
Unique Search Rate (%) (SKAN)


Field Name: skan_search_rate
Type: metric
Total Search (SKAN)


Field Name: skan_total_search
Type: metric
Cost per Search (SKAN)


Field Name: skan_cost_per_total_search
Type: metric
Unique Start Trial (SKAN)


Field Name: skan_start_trial
Type: metric
Cost per Unique Start Trial (SKAN)


Field Name: skan_cost_per_start_trial
Type: metric
Unique Start Trial Rate (%) (SKAN)


Field Name: skan_start_trial_rate
Type: metric
Total Start Trial (SKAN)


Field Name: skan_total_start_trial
Type: metric
Cost per Start Trial (SKAN)


Field Name: skan_cost_per_total_start_trial
Type: metric
Unique Subscribe (SKAN)


Field Name: skan_subscribe
Type: metric
Cost per Unique Subscribe (SKAN)


Field Name: skan_cost_per_subscribe
Type: metric
Unique Subscribe Rate (%) (SKAN)


Field Name: skan_subscribe_rate
Type: metric
Total Subscribe (SKAN)


Field Name: skan_total_subscribe
Type: metric
Cost per Subscribe (SKAN)


Field Name: skan_cost_per_total_subscribe
Type: metric
Total Subscribe Value (SKAN)


Field Name: skan_total_subscribe_value
Type: metric

​
Offline

Payments completed (offline)


Field Name: offline_shopping_events
Type: metric
Cost per complete payment (offline)


Field Name: cost_per_offline_shopping_event
Type: metric
Unique payment completion rate (offline)


Field Name: offline_shopping_event_rate
Type: metric
Value per complete payment (offline)


Field Name: value_per_offline_shopping_event
Type: metric
Payment completion value (offline)


Field Name: offline_shopping_events_value
Type: metric
Payment completion ROAS (offline)


Field Name: offline_shopping_events_roas
Type: metric
Contacts (offline)


Field Name: offline_contact_events
Type: metric
Cost per contact (offline)


Field Name: cost_per_offline_contact_event
Type: metric
Unique contact rate (offline)


Field Name: offline_contact_event_rate
Type: metric
Value per contact (offline)


Field Name: value_per_offline_contact_event
Type: metric
Contact value (offline)


Field Name: offline_contact_events_value
Type: metric
Subscriptions (offline)


Field Name: offline_subscribe_events
Type: metric
Cost per subscription (offline)


Field Name: cost_per_offline_subscribe_event
Type: metric
Unique subscription rate (offline)


Field Name: offline_subscribe_event_rate
Type: metric
Value per subscription (offline)


Field Name: value_per_offline_subscribe_event
Type: metric
Subscription value (offline)


Field Name: offline_subscribe_events_value
Type: metric
Form submissions (offline)


Field Name: offline_form_events
Type: metric
Cost per form submitted (offline)


Field Name: cost_per_offline_form_event
Type: metric
Unique form submission rate (offline)


Field Name: offline_form_event_rate
Type: metric
Value per form submitted (offline)


Field Name: value_per_offline_form_event
Type: metric
Form submission value (offline)


Field Name: offline_form_events_value
Type: metric
Payment info adds (offline)


Field Name: offline_add_payment_info_events
Type: metric
Cost per payment info add (offline)


Field Name: cost_per_offline_add_payment_info_event
Type: metric
Unique payment info add rate (offline)


Field Name: offline_add_payment_info_event_rate
Type: metric
Value per payment info add (offline)


Field Name: value_per_offline_add_payment_info_event
Type: metric
Payment info add value (offline)


Field Name: offline_add_payment_info_events_value
Type: metric
Adds to cart (offline)


Field Name: offline_add_to_cart_events
Type: metric
Cost per add to cart (offline)


Field Name: cost_per_offline_add_to_cart_event
Type: metric
Unique add to cart rate (offline)


Field Name: offline_add_to_cart_event_rate
Type: metric
Value per add to cart (offline)


Field Name: value_per_offline_add_to_cart_event
Type: metric
Add to cart value (offline)


Field Name: offline_add_to_cart_events_value
Type: metric
Adds to wishlist (offline)


Field Name: offline_add_to_wishlist_events
Type: metric
Cost per add to wishlist (offline)


Field Name: cost_per_offline_add_to_wishlist_event
Type: metric
Unique add to wishlist rate (offline)


Field Name: offline_add_to_wishlist_event_rate
Type: metric
Value per add to wishlist (offline)


Field Name: value_per_offline_add_to_wishlist_event
Type: metric
Add to wishlist value (offline)


Field Name: offline_add_to_wishlist_events_value
Type: metric
Button clicks (offline)


Field Name: offline_click_button_events
Type: metric
Cost per button click (offline)


Field Name: cost_per_offline_click_button_event
Type: metric
Unique button click rate (offline)


Field Name: offline_click_button_event_rate
Type: metric
Value per button click (offline)


Field Name: value_per_offline_click_button_event
Type: metric
Button click value (offline)


Field Name: offline_click_button_events_value
Type: metric
Registrations completed (offline)


Field Name: offline_complete_registration_events
Type: metric
Cost per complete registration (offline)


Field Name: cost_per_offline_complete_registration_event
Type: metric
Unique registration completion rate (offline)


Field Name: offline_complete_registration_event_rate
Type: metric
Value per complete registration (offline)


Field Name: value_per_offline_complete_registration_event
Type: metric
Registration completion value (offline)


Field Name: offline_complete_registration_events_value
Type: metric
Downloads (offline)


Field Name: offline_download_events
Type: metric
Cost per download (offline)


Field Name: cost_per_offline_download_event
Type: metric
Unique download rate (offline)


Field Name: offline_download_event_rate
Type: metric
Value per download (offline)


Field Name: value_per_offline_download_event
Type: metric
Download value (offline)


Field Name: offline_download_events_value
Type: metric
Checkouts initiated (offline)


Field Name: offline_initiate_checkout_events
Type: metric
Cost per checkout initiated (offline)


Field Name: cost_per_offline_initiate_checkout_event
Type: metric
Unique checkout initiation rate (offline)


Field Name: offline_initiate_checkout_event_rate
Type: metric
Value per checkout initiated (offline)


Field Name: value_per_offline_initiate_checkout_event
Type: metric
Checkout initiation value (offline)


Field Name: offline_initiate_checkout_events_value
Type: metric
Orders placed (offline)


Field Name: offline_place_order_events
Type: metric
Cost per order placed (offline)


Field Name: cost_per_offline_place_order_event
Type: metric
Unique orders placed rate (offline)


Field Name: offline_place_order_event_rate
Type: metric
Value per order placed (offline)


Field Name: value_per_offline_place_order_event
Type: metric
Orders placed value (offline)


Field Name: offline_place_order_events_value
Type: metric
Searches (offline)


Field Name: offline_search_events
Type: metric
Cost per search (offline)


Field Name: cost_per_offline_search_event
Type: metric
Unique search rate (offline)


Field Name: offline_search_event_rate
Type: metric
Value per search (offline)


Field Name: value_per_offline_search_event
Type: metric
Search value (offline)


Field Name: offline_search_events_value
Type: metric
Content views (offline)


Field Name: offline_view_content_events
Type: metric
Cost per content view (offline)


Field Name: cost_per_offline_view_content_event
Type: metric
Unique content view rate (offline)


Field Name: offline_view_content_event_rate
Type: metric
Value per content view (offline)


Field Name: value_per_offline_view_content_event
Type: metric
Content view value (offline)


Field Name: offline_view_content_events_value
Type: metric
ROAS (Shop)


Field Name: onsite_shopping_roas
Type: metric
Purchases (Shop)


Field Name: onsite_shopping
Type: metric
Cost per purchase (Shop)


Field Name: cost_per_onsite_shopping
Type: metric
Purchase rate (Shop) (%)


Field Name: onsite_shopping_rate
Type: metric
Average order value (Shop)


Field Name: value_per_onsite_shopping
Type: metric
Gross revenue (Shop)


Field Name: total_onsite_shopping_value
Type: metric
Checkouts initiated (Shop)


Field Name: onsite_initiate_checkout_count
Type: metric
Cost per checkout initiated (Shop)


Field Name: cost_per_onsite_initiate_checkout_count
Type: metric
Checkout initiation rate (Shop) (%)


Field Name: onsite_initiate_checkout_count_rate
Type: metric
Value per checkout initiated (Shop)


Field Name: value_per_onsite_initiate_checkout_count
Type: metric
Checkout initiation value (Shop)


Field Name: total_onsite_initiate_checkout_count_value
Type: metric
Product page views (Shop)


Field Name: onsite_on_web_detail
Type: metric
Cost per product page view (Shop)


Field Name: cost_per_onsite_on_web_detail
Type: metric
Product page view rate (Shop) (%)


Field Name: onsite_on_web_detail_rate
Type: metric
Value per product page view (Shop)


Field Name: value_per_onsite_on_web_detail
Type: metric
Product page view value (Shop)


Field Name: total_onsite_on_web_detail_value
Type: metric
Add to cart (Shop)


Field Name: onsite_on_web_cart
Type: metric
Cost per add to cart (Shop)


Field Name: cost_per_onsite_on_web_cart
Type: metric
Add to cart rate (Shop) (%)


Field Name: onsite_on_web_cart_rate
Type: metric
Value per add to cart (Shop)


Field Name: value_per_onsite_on_web_cart
Type: metric
Add to cart value (Shop)


Field Name: total_onsite_on_web_cart_value
Type: metric

​
Interactive Add On

Interactive Add On Impressions


Field Name: interactive_add_on_impressions
Type: metric
Interactive Add On Destination Clicks


Field Name: interactive_add_on_destination_clicks
Type: metric
Interactive Add On Activity Clicks


Field Name: interactive_add_on_activity_clicks
Type: metric
Interactive Add On Option A Clicks


Field Name: interactive_add_on_option_a_clicks
Type: metric
Interactive Add On Option B Clicks


Field Name: interactive_add_on_option_b_clicks
Type: metric
Countdown Sticker Recall Clicks


Field Name: countdown_sticker_recall_clicks
Type: metric

​
Live Metrics

Live Views


Field Name: live_views
Type: metric
Live Unique Views


Field Name: live_unique_views
Type: metric
Live Effective Views


Field Name: live_effective_views
Type: metric
Live Product Clicks


Field Name: live_product_clicks
Type: metric